KUANGSHAN CRANE Successfully Concludes 14th Filial Piety Culture Thanksgiving Tourism Festival

2026년 3월 30일

On March 29, 2026, KUANGSHAN CRANE successfully wrapped up its 14th Filial Piety Culture Thanksgiving Tourism Festival. With a total investment of over 10 million RMB, the event sponsored a free 6-day tour across the scenic Jiangnan region (covering Xuzhou, Nanjing, Suzhou and Wuxi) for more than 4,000 parents of employees, continuing the company’s 14-year commitment to carrying forward the tradition of filial piety and respect for the elderly.

Set in the beautiful spring scenery of March, the event provided a worry-free travel experience for the elderly guests with thoughtful full-process arrangements. From well-planned sightseeing routes featuring natural landscapes and cultural heritage, to comfortable accommodation and authentic local cuisine, every detail was filled with the company’s deep care for the parents of its employees. On-site staff, on-board medical professionals and full-time drivers accompanied the group throughout the trip, ensuring the safety and health of the elderly during the entire journey. The company’s partners and overseas branches also prepared warm gifts and attentive services for the guests, making the trip full of warmth. Countless bright smiles of the elderly were captured along the beautiful scenery of Jiangnan, with every part of the trip filled with joy and touching moments.

The event has received extensive attention and high praise from all sectors of society. A number of mainstream media and self-media platforms followed up and reported the whole event, recording warm and touching moments with their lenses, and making the company’s corporate culture of “developing the enterprise with filial piety and educating people with love” gain widespread social resonance.

The Filial Piety Culture Thanksgiving Tourism Festival is a regular brand activity created by the Party Committee of KUANGSHAN CRANE to deepen the construction of filial piety culture. Since 2012, the company has held the event for 14 consecutive years, sponsoring free tours for employees’ parents to visit the great rivers and mountains of China. For 14 years, KUANGSHAN CRANE has always extended its care for employees to every family, inherited the traditional virtue of filial piety and respect for the elderly through practical actions, practiced the development concept of common prosperity, and drawn a grand picture of happy development for the enterprise and employees.

In the future, KUANGSHAN CRANE will continue to stay true to its original aspiration, deepen the construction of filial piety culture, fulfill its corporate social responsibility with more solid actions, and continue to write a new chapter of high-quality development with temperature, responsibility and sincerity through the Filial Piety Culture Thanksgiving Tourism Festival and more caring initiatives.